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I BELIEVE IT IS IMPORTANT TO POINT OUT THAT THE U.S. EGG INDUSTRY 

 STRONGLY SUPPORTS ITS CHECKOFF PROGRAM. WE RECOGNIZE THE VALUE OF 

 OUR PROGRAM AND HOW MUCH IT IS NEEDED BY OUR INDUSTRY. SIMPLY PUT, 

 WITHOUT THE CHECKOFF PROGRAM. OUR INDUSTRY WOULD BE MUCH FURTHER 

 BEHIND THE CURVE IN PROMOTING AND MARKETING OUR PRODUCTS. 



THE FACT IS, WE NEED NOT ONLY TO CONTINUE OUR CURRENT EFFORTS, 

 BUT TO INCREASE THEM CONSIDERABLY IN THE FUTURE IF WE ARE TO ACHIEVE 

 A REASONABLE LEVEL OF COMPETITIVENESS IN THE MARKETPLACE. CEREAL 

 MANUFACTURERS, OUR MAJOR BREAKFAST COMPETITION, SPENT $823 MILUON 

 ADVERTISING THEIR PRODUCTS IN 1992. FROZEN WAFFLE MANUFACTURERS 

 SPENT $45 MILLION. PRODUCERS OF OTHER AGRICULTURAL COMMODITIES WITH 

 CHECKOFFS ARE EFFECTIVELY ADVERTISING THEIR PRODUCTS AT HIGHER 

 LEVELS THAN THE EGG INDUSTRY. FOR EXAMPLE. AEB IS SPENDING ABOUT $3 

 MILLION ANNUALLY ON ADVERTISING. IT IS ESTIMATED THAT THE NATIONAL 

 DAIRY BOARD SPENDS $150 MIULION;THE BEEF BOARD SPENDS $22 MILLION AND 

 THE PORK BOARD SPENDS $ 1 2 MILLION. IF WE ARE GOING TO COMPETE. WE ARE 

 SIMPLY GOING TO HAVE TO DO A BETTER JOB. BUT THIS TAKES FUNDING, AND 

 FUNDING AT LEVELS THAT MOST INDIVIDUAL EGG PRODUCERS COULD NEVER 



