35 



IS -- BECAUSE WE KNOW WHAT WE STAND TO GAIN. WHEN WE ARE UNITED 

 BEHIND OUR PRODUCT AND COMMITTED TO BUILDING AND MAINTAINING A 

 STRONG U.S. EGG INDUSTRY. 



I WOULD LIKE TO BRIEFLY SHARE A LITTLE BACKGROUND ABOUT OUR 

 PROGRAM AND SOME OF OUR ONGOING PROJECTS. THE EGG CHECKOFF 

 PROGRAM. CARRIEDOUTBYTHE AMERICAN EGG BOARD, SEEKS TO ESTABLISH. 

 HNANCE AND CARRY OUT A COORDINATED PROGRAM OF RESEARCH, PRODUCER 

 AND CONSUMER EDUCATION, AND PROMOTION TO MAINTAIN, IMPROVE. AND 

 DEVELOP MARKETS FOR EGGS. BOG PRODUCTS, SPENT FOWL AND THE 

 PRODUCTS OF SPENT FOWL. 



■SOME <^PF.rTFTr nnAF.S of AEB'S rNCLUPR: 



- INCREASING THE DEMAND FOR EGGS, EGG PRODUCTS AND SPENT FOWL; 



- ESTABLISHING AND MAINTAINING COMPREHENSIVE NUTRITION 

 COMMUNICATIONS AND RESEARCH PROGRAMS; 



- EDUCATING CONSUMERS ABOUT THE VALUE AND BENEFITS OF EGGS; 



• ENCOURAGING THE MARKETING OF NEW EGG AND SPENT FOWL 

 PRODUCTS; 



- INCREASING THE USE OF EGGS AND EGG PRODUCTS IN THE 

 FOODSERVICE INDUSTRY. 



