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UNLIKE SOME OTHER COMMODITIES, THE ADVERTISING AND PROMOTION 

 DONE BY THE AMERICAN EGG BOARD IS CLOSE TO BEING THE ONLY 

 ADVERTISING AND PROMOTION FOR EGGS. THERE ARE NOT MANY COMPANIES 

 IN THE EGG INDUSTRY THAT ARE IN A POSITION TO SPEND THE LARGE SUMS 

 NECESSARY TO ADVERTISE NATIONALLY. 



OUR GOALS THROUGH THE EGG CHECKOFF PROGRAM ARE MANY. ONE OF 

 OUR PRIMARY GOALS IS TO INCREASE THE CONSUMPTION OF EGGS AND EGG 

 PRODUCTS. WE ALSO HAVE A STRONG INTEREST IN DEBUNKING SOME OF THE 

 NUTRITIONAL MYTHS ABOUT EGGS THAT HAVE CONTRIBUTED TO THE DECLINE 

 IN EGG CONSUMPTION OVER THE YEARS, 



THE EGG INDUSTRY, YOU COULD SAY, HAS BEEN BEHIND THE EIGHT 

 BALL FOR SEVERAL YEARS. THE CHOLESTEROL CONTROVERSY HAS HURT US 

 TERRIBLY. DESPITE THIS SETBACK, WE HAVE STAYED COMMITTED TO 

 RIGHTING WHAT WE BELIEVE TO BE INCORRECT AND SKETCHY SCIENTIFIC 

 DATA IMPLICATING EGGS AS A PROBLEM BECAUSE OF THEIR CHOLESTEROL 

 LEVEL. 



WE HAVE LONG BEEN AWARE OF THE CRITICAL DIFFERENCE BETWEEN 

 DIETARY CHOLESTEROL AND BLOOD CHOLESTEROL LEVELS. RESEARCH HAS 

 SHOWN THAT FOR MOST PEOPLE, THE AMOUNT OF CHOLESTEROL IN FOOD HAS 

 LITTLE OR NO EFFECT ON THEIR BLOOD CHOLESTEROL LEVELS. AS FAR AS 

 DIETARY INFLUENCES ARE CONCERNED, IT IS THE INTAKE OF SATURATED FAT 

 IN FOOD, NOT THE CHOLESTEROL, THAT IS THE MAIN DIETARY FACTOR FOR 

 MAINTAINING HEALTHY BLOOD CHOLESTEROL LEVELS. 



