42 



PROVIDING THE SCIENCE THAT PROVES THIS CATEGORICALLY HAS BEEN 

 NO SMALL TASK, BUT WE ARE WELL ON THE WAY AND MAKING GOOD PROGRESS. 

 EVEN WITH THE COMPELLING RESEARCH WE HAVE TODAY, A BIG CHALLENGE 

 REMAINS IN ALTERING PUBLIC PERCEPTIONS. ALL THE BEST SCIENTIFIC 

 INFORMATION IN THE WORLD CANNOT HELP US IF THE PUBLIC NEVER 

 RECEIVES THIS INFORMATION. WE ARE PLEASED TO ACKNOWLEDGE, THAT 

 THROUGH THE EFFORTS OF AEB, NEGATIVE CONSUMER ATTITUDES TOWARD 

 DIETARY CHOLESTEROL HAVE DECLINED FOR THE PAST TWO YEARS. 



THIS IS ANOTHER SERVICE THE AMERICAN EGG BOARD PROVIDES 

 CONSUMERS AND EGG PRODUCERS ALIKE. BY SERVING AS A CLEARINGHOUSE 

 FOR ALL KINDS OF INFORMATION ABOUT EGGS, DEVELOPING PROGRAMS AND 

 DISSEMINATING INFORMATION, AEB ACCOMPLISHES THAT WHICH WOULD BE 

 IMPOSSIBLE FOR EGG PRODUCERS TO ACHIEVE ON THEIR OWN. 



CONSUMERS HAVE MANY QUESTIONS ABOUT EGGS. WHETHER IT'S 

 RECIPES, COOKING TIMES AND TEMPERATURES, SAFE HANDLING AND STORAGE 

 INFORMATION, EASTER EGG HUNT DO'S AND DON'TS AND SO ON, A RELIABLE 

 SOURCE MUST BE AVAILABLE TO THE PUBLIC FOR THIS KIND OF 

 INFORMATION, AND AEB IS THAT SOURCE. 



THE EGG INDUSTRY ALSO LOOKS TO AEB FOR PUBLIC RELATIONS 

 SUPPORT AND EXPERTISE. THIS HAS BEEN HELPFUL NOT ONLY IN COMBATING 

 MISINFORMATION ABOUT EGGS, CHOLESTEROL AND HEART DISEASE RISK, BUT 

 IN KEEPING THE FACTS STRAIGHT ON FOOD SAFETY, AN IMPORTANT AREA FOR 

 ALL FOODSTUFFS, PARTICULARLY THOSE OF ANIMAL ORIGIN. 



