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WE DO REMAIN EXCITED ABOUT THE PROSPECTS FOR GROWTH AND 

 IMPROVEMENT OF OUR PRODUCTS AND OUR INDUSTRY IN THE YEARS AHEAD. 

 OUR CREATIVITY AND HARD WORK CAN ONLY TAKE US SO FAR, HOWEVER. WE 

 MUST ALSO HAVE THE FINANCIAL RESOURCES AVAILABLE TO GET THE JOB 

 DONE. NATIONAL TELEVISION ADVERTISING IS EXTREMELY EFFECTIVE IN 

 REACHING MASS AUDIENCES, BUT IT IS ALSO EXTREMELY EXPENSIVE. IF WE 

 ARE GOING TO RUN THE KIND OF ADVERTISING CAMPAIGN WE KNOW WE NEED 

 TO REACH CONSUMERS WITH OUR MESSAGE, TELEVISION ADVERTISING IS A 

 MUST. BUT WE CANNOT GIVE UP OUR EFFORTS IN NUTRITION RESEARCH, 

 FOOD SAFETY, CONSUMER EDUCATION AND OTHER AREAS. WE MUST HAVE A 

 COMPREHENSIVE PROGRAM AND WE ARE WILLING TO PAY FOR IT. 



LET ME REMIND YOU THAT WE ARE NOT ASKING FOR A HAND-OUT; ONLY 

 THE OPPORTUNITY TO PAY OUR OWN WAY. WE ARE CONFIDENT THIS WILL 

 HELP CREATE A STRONGER U.S. EGG INDUSTRY, WHICH IN TURN WILL MAKE 

 FOR A STRONGER U.S. ECONOMY. 



THANK YOU FOR YOUR INTEREST IN OUR INDUSTRY. 



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