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How Competitora Affect our Ability to Compete 



CHINA: In terms of the cooperator-llke programs In the EEC, Australia 

 and Canada, It does not affect the U.S. 'a ability to compete. They are 

 providing technical aaalstance just like the Council doea. One area 

 where they really have the advantage la In how they spend their money, 

 particularly on trade teams overseas. Our competitors make sure that at 

 least 50% of the time spent on their guests Is STRE related, with the 

 balance being work. It Is believed that they get more sales as a 

 result. 



MEXICO: As far as corn and sorghum are concerned, there Is relatively 

 no competition. But concerning barley, the lower price of the 

 government-subsidized Canadian barley Inhibits our trade efforts. 



KOREA: Korea la a prlce-consclous market and also a society of 

 relationship. The competitora' promotional activities and expenditures 

 have alao played a big part In determining the origin of Korea's grain 

 Imports. 



• 

 EGYPT: The EC, for example, exports 130,000 mt of subsidized frozen 

 meat, 75,000 head of subsidized live animals, and subsidized dairy 

 products and feed grains to Egypt. This inhibits the growth of the 

 Egyptian diary, beef and poultry sectors, and consequently prohibits the 

 use of U.S. feed grains. 



TAIWAN: Major competitors sell their graina through their grain 

 boarda, which often manipulate prices, making the U.S. not competitive 

 In that market. 



Competitors Market Promotion Programs for Feed Graina 



CHINA: For the cooperator-llke programs in the EEC, Australia and 

 Canada, all three competitors provide technical assistance In the form 

 of consultancies, workshops, samples, trade and technical teams to their 

 respective countries and lots of STRE. 



MEXICO: The Canadian vnieat Board has vrorked with the Canadian 

 International Institute in establishing programs designed to show 

 foreign buyers the advantages of Canadian malt and malting barley. For 

 example, several international malting and brewing technology courses 

 have been held in Winnipeg over the years. The Wheat Board has also 

 worked closely with the Canadian marketers and domeatic processors so 

 that markets could be developed for value-added malt. Malting barley 

 used for export malt is priced so that domestic processors can be 

 competitive with other vnirld suppliers. The Wheat Board also has had 

 t»ro "New Crop Seminars" in Mexico and Colombia to educate Importers 

 about their crop quality. The Canada grains Council, the Ontario Grain 

 Corn Council, Agriculture Canada, the Ontario Ministry of Agriculture 

 and Food, and the Onteurio grain and Feed Dealers Association all have 

 done a lot of work in export promotion of Canadian corn. Overall, most 

 Canadian grain export promotion la funded by the government and the 

 grain la heavily subsidized for export. 



TURKEY: The competitors such as the EEC, Canada, and Australia do no 

 have any aggreaaive grain promotion programs in Turkey. They only make 

 occasional trade servicing visits to follow the grain market there. 

 Concerning the livestock industry, only Italy seems to be very 

 aggressive and have a well-structured market promotion program. The 

 purpose of the project is to Introduce Italian Holstein dairy cattle 



