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Into the Turkish market. For this project, the ministry of Foreign 

 Affairs of Italy made an agreement with the Government of Turkey to 

 provide technical assistance and to release a fund ($13 million) to buy 

 3,149 dairy cattle, cars, computers and other related equipment from 

 Italy. The project was designed to establish 222 model dairy farms and 

 to provide technical assistance such as feeding, management, record- 

 keeping and training to these model farms and the people that work on 

 them. The Italian government will renew this agreement in 1994 (the 

 previous one was from 1989-93), with a financial contribution of $12 

 million. These projects have been beneficial to the Council because the 

 increase in dairy cattle has caused an increase in feed grain demand, 

 and the government has allowed us to participate in the feed development 

 process on the model dairy farms. 



POLAND: The Canadian government works mainly with upper- level Polish 

 officials in order to export grain into Poland. They basically are 

 unfamiliar with working with feed mills and/or trading companies. 

 Canadian specialists do assist Polish extension officers in upgrading 

 their educations; they also help develop technical programs in Poland. 

 One Canadian commodity trading company opened a subsidietry in Warsaw, 

 and deals not only with Canadian grains, but also buys grain from other 

 countries to sell to the FSU and others. 



KOREA: AuBtraliai 1) Sponsor Korean Team to Australia (One team/year, 

 6 members, 10 days); 2) Seminar in Korea (One specialist/year to 

 introduce new feed stuff); 3) Trade Servicing (distribution of weekly 

 market news AWB Official's visits to Korea, 6-7 times/year, from 

 Australia fi Japan, Advertisement through livestock S poultry 

 periodicals. Telephone visits) 



Canadai 1) Sponsor Educational Travel to Canada through Canadiim 

 International Grain Institute (4 persons/year, up to two weeks); 2) 

 Korean Team to Canada (one team/year, 10 members, 10 days); 3) Technical 

 6 Trade Seminar (by inviting 4 Aussie specialists on average, publishing 

 proceedings, providing meals, etc.); 4) Trade Servicing Canadian 

 Official's visits to Korea 



China t 1) Trade Servicing thorough the Ceroil/Seoul Office. 

 Thailandt 1) Sponsor Korean Team Travel to Thailand (KCPIA team, 6 

 members, 1 week; KFA team, 6 members, 1 week); 2) Trade Servicing 

 (visits & telephone contacts) 



SOUTHEAST ASIAi Canadians have conducted two promotion efforts into 

 SEA: 1) barley malt samples to Singapore (at a cost of approximately 

 $100,000) and 2) hulless barley feeding trial in Malaysia (approximately 

 $200,000). Canada has not yet made any sales into either of those 

 areas. The Canadian International Grains Institute (CIGI) just recently 

 began working with the Malaysian Livestock Cooperative Society on 

 promoting canola meal and hulless barley for feed use. They have made 

 trade servicing trips to Malaysia, and will be conducting feeding 

 demonstration trials on three pig farms in Selango. Most of the 

 competition into Southeast Asia, though, is based on price, not 

 promotion. The EEC exports malt, corn grits, corn starch and corn meal 

 at such a reduced price compared to the U.S. that we cannot compete with 

 them in the Southeast Asian markets. 



Heilongqian Trading Company of China recently set up a contact office in 

 Kuala Lumpur to service the Malaysian customers. The office is run by 

 two expatriate Chinese and four or five local staff. The traders from 

 China also make trade servicing trips to Malaysia at least 5-6 times a 

 year. Each trade service trip, large amounts of money are spent on 

 entertaining the customers. 



