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Emerging markets also mean markets for high value commodities, since this is the 

 growth area of world trade. This trade is increasing at 9 percent yearly. 



During the past decade, global trade in agricultural products expanded by 38 percent - 

 - fueled largely by growing exports of consumer-oriented high-value products. We believe 

 many of the emerging markets mentioned above, especially those in southeast Asia, will 

 provide great market opportunities for increasing U.S. high-value exports even more. 



So what do we do to penetrate these markets? My colleagues and I will be traveling 

 in these markets extensively over the next several months. Having successfully developcAl 

 markets in Japan, Korea, Canada and Europe, we will be asking what makes this next group 

 of markets different? What common characteristics do they shaxe, or are they unique? What 

 about the strengths and weaknesses of our current export and promotion programs -.n terms 

 of helping the export of U.S. commodities? Are there ways in which these programs .should 

 be used in these markets to reduce the risks to and maximize the investments of the private 

 sector? Do these markets imply a significant reallocation of program resources? Do they 

 require a restructuring of current program applications? Legislative changes? New 

 programs? 



Relatedly, are there ways we can form the high quality and safety of U.S. products 

 into an effective marketing tool, in countries even more concerned about phytosanitary 

 issues? I offer some more specific ideas in response to your question about emerging 

 markets. 



3. A broader agricultural relationship. 



The Secretary's trip to China and his visits with many ministers from emerging 



