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RANGE PLANS OF WHICH WE ARE AWARE STRIKINGLY OMIT ANY 

 MENTION OF A GOVERNMENT INDUSTRY PARTNERSHIP OR JOINT 

 ACTION AGENDA IN THE EXPORT MARKETPLACE. 



RECOMMENDATION ALLOW INDUSTRIES TO DEVELOP THE STRATEGY 

 AND TACTICS FOR THEIR RESPECTIVE INDUSTRIES WHILE USDA/FAS 

 ESTABLISHES STRATEGIC DIRECTION ACROSS ALL COMMODITY GROUPS. 

 IN THIS REGARD, ESTABLISH A JOINT LONG-RANGE PLANNING PROCESS 

 BETWEEN INDUSTRY AND THE GOVERNMENT (FAS). SET QUANTIFIABLE 

 EXPORT TARGETS AND PERIODICALLY EVALUATE PROGRESS TO DATE 

 AND/OR REASONS FOR FAILURE TO MEET THE TARGETS. REVIEW 

 LONG-RANGE PLANS ANNUALLY TO ENSURE FLEXIBILITY AND 

 SENSITIVITY TO CHANGING MARKET CONDITIONS. 



2. FAS FOCUS ES ON PROCESS RATHER THAN RESULTS 



USMEFS BUDGET SUBMISSION FOR THE FY 1993 PROGRAM WAS IN 

 EXCESS OF 650 PAGES. MUCH OF THE CONTENTS CONSISTED OF 

 REDUNDANT OR USELESS INFORMATION THAT ADDED LITTLE TO THE 

 DOCUMENTS PURPOSE OF OUTLINING SALIENT MARKETING STRATEGY 

 AND TACTICS. EXCESSIVE FAS REQUESTS FOR DETAILS DEHNE THE 

 FOUR-MONTH PROCESS OF WRITING THE PLAN. USMEFS OVERSEAS 



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