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HOWEVER, PRIORITIES ON PROCESS RATHER THAN RESULTS DEFINE 

 THE CURRENT ORIENTATION OF FAS MARKETING PROGRAMS. 



RECOMMENDATION : DEVELOP A SIMPLE, BUT EFFECTIVE, APPLICATION 

 PROCESS FOR PROMOTION RESOURCES. THIS COULD IDEALLY BE A 

 COMPUTER GENERATED MARKETING GRID WHICH OUTLINES THE BASIC 

 TARGETS IN EACH MARKET AND DESCRIPTIONS OF THE MARKETING 

 TACTICS. ESTABLISH STRICT INTERNAL DEADLINES FOR APPLICATION 

 REVIEW AND APPROVAL. IN ADDITION, ALLOW THE SUBMISSION OF 

 MULTI-YEAR PLANS, PREFERABLY THREE TO FIVE YEARS. ANNUAL 

 REVIEWS FOR BUDGETING PURPOSES WOULD CONSIST OF "FINE TUNING" 

 MULTI-YEAR PLANS ACCORDING TO SHIFTING MARKET CONDITIONS. 



RESOURCES PREVIOUSLY UTILIZED FOR TEDIOUS ANALYSIS OF MPP 

 BUDGET SUBMISSIONS CAN BE FREED TO CONCENTRATE ON THE 

 ANALYSIS OF RESULTS AND THE ADJUSTMENT OF PROGRAM FOCUS. 

 THIS "CONTINUOUS IMPROVEMENT' PROCESS SHOULD BECOME A 

 CORNERSTONE OF A NEW, MORE EFFICIENT AND FLEXffiLE 

 GOVERNMENT INDUSTRY EXPORT PARTNERSHIP. 



3. FAS RESOURCE ALLOCATION AND STRUCTURE SHOWS NO OVERALL 

 STRATEGIC FOCUS 



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