213 



RECOMMENDATION : ANALYZE THE RESPECTIVE STRENGTHS OF 

 INDUSTRY AND GOVERNMENT ORGANIZATIONS AND CREATE A 

 PARTNERSHIP BASED ON THESE STRENGTHS. FOR EXAMPLE, MAKE 

 SURE ANALYSIS SUPPORTS EFFORTS IN TRADE POLICY AND MARKETING. 

 IDEALLY, INDUSTRY GROUPS--COOPERATORS--SHOULD TAKE THE LEAD 

 IN MARKETING WHILE FAS/USDA CONCENTRATES ON ANALYSIS AND 

 IMPROVING MARKET ACCESS. 



TO ENSURE OVERALL COORDINATION WITHIN THE PARTNERSHIP, 

 USDA/FAS SHOULD CONSIDER STATIONING PERSONNEL IN THE HOME 

 OR OVERSEAS OFFICES OF INDUSTRY COOPERATORS. IN THIS WAY, 

 USDA CAN DEVELOP A SENSE OF ACCOUNTABILITY TO ITS 

 CONSTITUENCY WHILE SIMULTANEOUSLY TRAINING ITS PERSONNEL IN 

 THE TECHNICAL AND MARKETING NUANCES OF EACH COMMODITY 

 SECTOR. AS INDUSTRY EXPERTS. THESE PERSONS CAN THEN ASSIST THE 

 USDA IN THE DIFFICULT DECISION OF ALLOCATING SCARCE 

 GOVERNMENT RESOURCES TO DIFFERENT COMMODITY GROUPS AND 

 DIFFERENT FOREIGN MARKETS. 



THE FUNCTION OF OVERSEAS FAS STAFF SHOULD COMPLEMENT THE 

 MARKETING PROGRAMS OF INDUSTRIES. IN NEW MARKETS WHERE 

 INDUSTRIES DO NOT HAVE REPRESENTATION, FAS PERSONNEL BECOME 



15 



