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SUCCESS IN THE INTERNATIONAL MARKETPLACE WILL REQUIRE A SERVICE 

 MENTALITY TO OUR FOREIGN CUSTOMERS 



THE POTENTIAL EXISTS FOR RE-TOOLING THE CURRENT RELATIONSHIP 

 BETWEEN GOVERNMENT AND INDUSTRY. MOST IMPORTANTLY, THE 

 PARTNERS MUST VIEW EACH OTHER AS TEAM-MEMBERS, NOT 

 ADVERSARIES. THE OBJECT OF BOTH PARTIES' FOCUS SHOULD BE THE 

 EXISTING OR POTENTIAL FOREIGN CUSTOMERS OF OUR PRODUCTS. IN THE 

 HIGHLY COMPETITIVE ENVIRONMENT OF THE INTERNATIONAL 

 MARKETPLACE, INDUSTRY AND GOVERNMENT COOPERATION IS VITAL TO 

 REMAINING COMPETITIVE AND CAPTURING INCREASING SHARE IN THE 

 GROWING MARKET. GIVEN THE FACT THAT THESE RELATIONSHIPS ARE 

 THE NORM FOR OUR COMPETITION, AND THAT THE U.S. IS BURDENED WITH 

 A PROMOTION RESOURCE HANDICAP, THE SYNERGY OF THE 

 INDUSTRY/GOVERNMENT RELATIONSHIP MAY BE THE PENULTIMATE 

 FACTOR DEFINING FUTURE U.S COMPETITIVENESS IN FUTURE 

 AGRICULTURAL TRADE. 



THANK YOU FOR SOLICITING OUR VIEWS ON THIS IMPORTANT TOPIC. 



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