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million in 1985 to $1.9 billion in 1992. The strong and growing 

 export market fueled by the FAS generic promotion programs have 

 helped keep the hardwood industry in business through tough 

 domestic recessionary' trends. Many small hardwood companies 

 would have had to shut down had it not been for the recent 

 significant growth in our export markets. The percentage of 

 production of many of these companies that have been devoted to 

 exports, has increased by sometimes over 50% and has been a major 

 factor in helping them survive economic hard times. 



Georgia Pacific Corporation (G-P) provides an example of a 

 large company that dramatically changed its marketing strategy 

 because of the effectiveness of the FAS program. In the early 

 eighties, wood products exports were not a high priority for the 

 company. Recently, however, G-P demonstrated a strong commitment 

 to exporting when it allocated significant company resources to 

 international marketing including new offices in Europe, Latin 

 America, and Asia. G-P's vice president for marketing and 

 international said that G-P's decision to commit sxibstantial 

 company resources was based in large part upon the proven 

 effectiveness of FAS generic marketing programs in developing 

 markets for value added wood. products. He said that successes of 

 the FAS programs gave G-P the evidence needed to push forward on 

 their own. 



