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The partnership with FAS remains a vital part of the 

 industry's export strategy. Not only must we maintain the gains 

 of the late 1980 's, but we have yet to reach our full estimated 

 export potential of $8 to $12 billion annually by the end of the 

 decade. . . , 



Onerous trade barriers coupled with the lack of foreign 

 knowledge about U.S. solid wood products have constrained growth. 

 In response, the U.S. industry has developed an interlocking 

 strategy for creating additional markets for processed, value- 

 added wood products. Market development activities such as those 

 conducted under the MPP and Foreign Market Development Program 

 are a key component of an integrated strategy that combines 

 market development, trade policy, and export financing - all 

 supported by an integrated commodity specific information 

 gathering and analysis function. 



Market development activities maintain and expand markets 

 and provide the high visibility necessary to invigorate trade 

 negotiations; trade policy opens markets by reducing trade 

 barriers; and export financing helps fuel exports to take 

 advantage of the demand generated by market development and the 

 market access gained through trade negotiations. The fact is, 

 U.S. government efforts to eliminate trade barriers have a much 

 greater chance of success if supported by a positive and highly 

 visible promotion program such as those conducted under FAS. 



