88 



Additional information about the ability to set nicotine 

 content at varying levels comes from the following ad, headlined 

 "More Nicotine or Less," which appeared in an international 

 tobacco trade publication: (Chart K) 



Nicotine levels are becoming a growing concern to the 

 designers of modern cigarettes, particularly those with 

 lower "tar" deliveries. The Kimberly-Clark tobacco 

 reconstitution process used by LTR INDUSTRIES permits 

 adjustments of nicotine to your exact requirements. 

 These adjustments will not affect the other important 

 properties of customized reconstituted tobacco produced 

 at LTR Industries: low tar delivery, high filling 

 power, high yield, and the flexibility to convey 

 organoleptic modifications. We can help you control 

 your tobacco. 



In fact the process described in this advertisement can 



raise the level of nicotine beyond what is naturally found 



in tobacco materials, especially the stems and scraps. A 1985 



tobacco journal article describing the LTR process states 



Though standard reconstituted tobacco products contain 0.7 - 

 1.0 percent nicotine, LTR Industries offers the possibility 

 of increasing the nicotine content of the final sheet to a 

 maximum of 3.5 percent . . . 



A dramatic increase in tobacco taste and smoke body is noted 

 in the nicotine-fortified reconstituted tobacco^^. 



All of this apparent technology for manipulating nicotine in 

 tobacco products raises the question of how the industry 

 determines how much nicotine should be in various products. More 

 importantly, since the technology apparently exists to reduce 

 nicotine in cigarettes to insignificant levels,*',^* why, one is 

 led to ask, does the industry keep nicotine in cigarettes at all? 



17 



