151 



gen. Why? You don't have to advertise it. The nicotine does it all 

 for you. Easy to use, convenient, and they have a free sample. 



In the free sample, they provide youngsters information how to 

 use it, and the question posed to the new users, how long should 

 I keep the pouch in my mouth? If you haven't tried Skoal Bandit 

 before, we recommend that you keep the first one for about a 

 minute, then remove. Like your first beer, Skoal Bandit can be a 

 taste that takes time to acquire and get the most out of. 



After four or five Skoal Bandits, you will find you develop quite 

 a taste for them, and you will want to keep in the pouch as long 

 as the flavors last. 



What you see for the Copenhagen, the highest brand, is no free 

 samples; only sooner or later it is Copenhagen. And down below it 

 says it satisfies. If you go back to the document, it is nicotine. It 

 is not a tobacco extract, it is a chemical. Calling nicotine a tobacco 

 extract is like calling morphine an extract of poppy seed oil. 



I have listened to individuals after hundreds of thousands of 

 Americans have died from smoking. I was in Canada in the Cana- 

 dian Parliament just a month ago testifying. People with the same 

 education as us, they go to the same churches, they dress like we 

 do, and they are treating this like a drug. 



We need leadership of Congressman Kessler all around this 

 room. Believe me, when I leave this room, I am going back and 

 looking at the Massachusetts food and drug act and make sure we 

 are not preempted and see what we can do to protect the health 

 of our children. 



If other States want to have their chairman walking around 

 smoking Camel cigarettes barefoot and enjoying it, so be it, but 

 don't preempt us. 



This is the sale of the starter brand, the bottom. It didn't go any- 

 where. What went up was Copenhagen. What was the impact? 

 That is what that individual graduated to. People say you can't 

 compare it to heroin or cocaine. I have never seen heroin or cocaine 

 commit that level of violence on an individual and that individual's 

 only sin was he got a free sample as a 13-year-old and he couldn't 

 quit because he was addicted to nicotire. 



What is the impact on our society? In 1970, the highest rates of 

 oral snuff in our Nation were old men, 2.7 percent post age 50. For 

 1991 it is up to 8 percent among young males. They didn't do that 

 through advertising but through knowledge of nicotine, applying 

 that nicotine in a marketing strategy with the intent to graduate 

 youngsters up to higher brands over time, 15-year-olds, and they 

 created a market. 



Any business would do in the country. These people aren't acting 

 immorally or unethically; they are just good businessmen. The 

 problem is that the Congress and the Food and Drug Administra- 

 tion hasn't treated these people the way they should be treated. 



Today 1,200 Americans will die of smoking. Today 3,500 young- 

 sters will start smoking. The tobacco industry says that is not our 

 problem. It is about time we made it their problem. 



Thank you. 



Mr. Waxman. Thank you very much. Dr. Connolly. 



