225 



MESSAGE CIGARETTE ADVERTISING IS TRYING TO GET ACROSS 

 WHEN USING WORDS SUCH AS SLIM. ULTRATHIN, NO FAT SMOKE & SUPER SLIM 



The brand has fewer harmful Ingredients 



The brand will help you keep from gaining weight 



The brand is designed for women 



Fashionable/glamorous/stylish 



The brand looks better than other cigarettes 



Healthy 



Thin image/obsession to be thin 



Sell the product 



Ginmick 



Appeal ing 



Sex appeal 



Cool/trendy/cllque 



Attractive 



Size of the cigarette 



Smoke more 



Not harmful/bad for you 



Less tar 



(continued) 



