234 



Attitude Toward Restnctions on Cigarette Advertising 



The Question: fVouJd you favor or oppose restrictions on cigarette advertising that 



Appeal to children? 

 Make smoking appear glamorous? 

 Encourage people to smoke? 



Three out of four adults (76%) favor restriaions of cigarette advertising that 

 appeals to children. Approximately two in three (66%) favor restrictions on advertising 

 that encourages people to smoke, and 64% favor restrictions on ads that make smoking 

 appear glamorous. There is little difference of opinion of these matters between 

 smokers and nonsmokers. Adults between the ages of 35 and 49 are more likely than 

 others to favor, such restrictions. 



ADDITIONAL INFORMATION TO WARNING LABEL 



(N = 1015) 



Increases health risk 

 for people with^ heart or 

 lung problems 



A warning about addiction 



Increases health risk 

 for people with high 

 blood pressure 



Increases risk of stroke 



Yes. No, 



Should Should Not DK/RF Total 

 % % % X 



