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■TTw sUtaatnt cast doubts on evidence that smoking is a cause of 

 lung c«nc«r, implicated 'many other aspects of modern life,' 

 accepted 'an interest 1n people's health as ... paramount to every 

 other consideration ln our business,' claimed tobacco products 'are 

 not Injurious to health,' and pledged aid 'to the research effort 

 into all phases of tobacco use and health.'* ^^ 



During this period, cigarette manufacturers pronoted new filtered 

 products, attributing to filters "unusual powers of selectivity which 

 hold back elements that detract frooi the pleasure of sanking," and 

 cigarette sales continued to rise. ^^ The tobacco industry pushed 

 filters hard as the way to avoid disease. 



"Filter- tipped cigarettes rapidly claimed a majority market share. 

 In 1952 only 1.3 percent of all manufactured cigarettes had filters. 

 By 1956 the f 11ter-t1pped market share exceeded a quarter, and only 

 four years later filtered cigarettes bccaM the doalnant product on 

 the market. This cigarette consumption revolution was preceded, and 

 encouraged, by a barrage of ads for filtered cigarettes, as seen in 

 the percentage of Time ads for filtered cigarettes in 1951 and the 

 years thereafter. In 1951, when less than 1 percent of all 

 cigarettes sold had filters, eight of the nine cigarette ads in the 

 saapled issues of Time promoted filtered brands. It appears that 

 the Intent of the cTgarette companies was to convey the message that 

 filters provided protection against the hazardous elements of ^^ 

 cigarette smoke responsible for lung cancer (emphasis added)." ^' 



During the years fro« 1950-1960, statements based on the accumulated 

 evidence about smoking were Issued by various organizations. Including 

 "the British Nidlcal Research Council; the cancer societies of Denmark, 

 Norway, Stm&tn, Finland and the Netherlands; the American Cancer Society; 

 the Aaerlcan Heart Association; the Joint Tuberculosis Council of Great 

 Britain; and the Canadian National Department of Health and Welfare. The 

 consensus, publicly declared, was that smoking Is an important health 

 hazard, particularly with respect to lung cancer and cardiovascular 

 disease." ^2 



