260 



- 16 



On Junt 7, 1962, the surgeon general announced that he was "establishing 

 an expert coiBlttee to undertake a comprehensive review of all data on 

 smoking and health." ^6 



During the period from 1954 to 1963, television assumed a "major role in 

 cigarette promotion. During the 1960s, the nation's two most popular 

 medical shows. Or. Klldare and Ben Casey, were both sponsored by tobacco 

 companies. Television was heavily used In the Introduction of Kent 

 cigarettes, with their promise of 'Tns Greatest Health Protection in 

 Cigarette History.' 37 



2. 1964-1967 



The Surgeon General's Advisory Coomlttee on Smoking and Health was 

 established and held Its first meeting on November 9, 1962. In 1964, the 

 Report of the Advisory CoMilttee was released, containing significant 

 conclusions about the health consequences of smoking, including the 

 following: 



'Cigtrvtte smoking Is a health hazard of sufficient Importance In 

 th« United States to warrant appropriate remedial action. 



"C1g«rtttt smoking Is associated with a 70 percent increase In the 

 agt-spmc1f1c death rates of males. .. cigarette smoking contributes 

 substantially to mortality from certain specific diseases and to the 

 overall death rate. 



"Cigarette smoking is causally related to lung cancer ln men; the 

 magnitude of the effect of cigarette smoking far outweighs all other 

 factors. The data for women, though less extensive, point 1n the 

 same direction. The risk of developing lung cancer Increases with 

 duration of smoking and the number of cigarettes smoked per day, and 

 Is diminished by discontinuing smoking. In comoarlson with non- 

 smokers, average male smokers of cigarettes have approximately a 9- 



