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packages and advert 1se«ents disclose the tar and nicotine content of each 

 cigarette as wasured by a standard test. 



Testifying before the Consumer Subcomnlttee of the Senate Commerce 

 Coaalttee in August 1967, Or. UHllam Stewart, then surgeon general, 

 noted that smokers wanted to know the tar and nicotine levels of 

 cigarette brands because they believed this Information was relevant In 

 choosing a "healthier" cigarette. He also pointed out that, for health 

 reasons, smokers ^:rc likely to selert brands yielding lower levels of 

 tar and nicotine, iis statement is excerpted below: 



"A Public Health Service survey shows that 77 percent of people who 

 were interviewed felt that cigarette companies should be required to 

 list tar and nicotine content on packages; among cigarette smokers, 

 71 percent favored such action. As other substances are found In 

 cigarette smoke which contribute to the health hazard of smoking, 

 the Identity and quantity of such substances should be Incldued 

 along with tar and nicotine In the package labeling and In 

 advertising. The question Is: Will tar and nicotine disclosure on 

 cigarette packages and In advertisements encourage wider use of the 

 brands with lower levels? I believe that a progressive reduction of 

 tar and nicotine levels will result from such action because of 

 public demand. The phenomenal increase in sales of filter 

 cigarettes from only 2 percent In 1952 to nearly 70 percent today 

 reflects the average smoker's concern in protecting himself as much 

 as possible against the hazards of smoking. Since it Is obvious 

 that self -protect Ion Is much of the motivation for switching to 

 filters, it is inwrtant to insure that filters are effective in 

 reducing the harmful ingredients of the cigarette smoke. It is 

 reasonable to assume that health-conscious smokers will shift to an 

 accept«bU low tar and nicotine cigarette (emphasis added) in the 

 saat, and or greater, proportion as they have switched to filter 

 cigarettes.* " 



In a November 1967 letter from Secretary of Health, Education and Welfare 

 John Gardner to Senator Warren G. Magnuson, the sponsor of the bill, the 

 secretary noted that not smoking at all 1$ the only way one can be 

 protected from smoking' s health hazards. The secretary said: 



