286 



42 



"Benson ( Hedges Introduced Deluxe Ultra Lights. 



"Pall Mali used the slogan 'A step ahead. Step up 1n taste, step 

 down In tar.' ^ 



7. Mid to Late 1980s 



In October 1985, the Federal Trade Coiwisslon deterwlned that 1t$ tertln 

 prograii significantly underestimated the levels of tar, nicotine, and 

 carbon nonoxide that smokers received from smoking Brown i Miniaa^on s 

 Barclay cigarettes. The conwlsslon's announcenent sought cooMnts on 

 'proposed procedures or alternatives (to Its testing method) and asked for 

 'suggestions' on possible designs that could improve the proposed 

 modifications." ^i 



The FTC closed down Its cigarette testing laboratory, leaving no federal 

 agency to test for tar and nicotine levels and thus leaving it up to the 

 Industry to do the testing. The lack of government testing of cigarettes 

 creates a greater need for regulation of tobacco under the FDA. 



a. Advertising Thenes; Current 



The following quotations are taken from cigarette advertisements 

 published in 1987 and 1988: 



