287 



43 



Carltfln : 



"U.S. Gov't. Test Method confirms: Carlton ls stm lowest! " 



"Carlton. It's lowest. And It's got the tast that's right for me. 

 U.S. Gov't Test Method confirms 17 years of U.S. Gov't Reports: 

 Carlton Is still lowest!" 



Wow ; 



"A Closer Look Reveals Who's Lowest. NOW IS STILL LOWEST By U.S. 

 Gov't testing method." 



"Step Down to the Lowest. WOW IS LOWEST By U.S. Gov't testing 

 method." 



"Uncover the Lowest. NOW IS LOWEST By U.S. Gov't testing method." 



"The Lowest Overshadows Them All. WOW IS LOWEST By U.S. Gov't 

 testing method." ' 



"Low Isn't... lowest. Now Menthol Is lowest . By U.S. Gov't testing 

 methol. 



Merit: 



"Breakaway. Get the flavor of these leading brands* but less tar ... 

 Breakaway to flavor. Breakaway to Merit. Great flavor, less tar . 

 Prove It yourself. 



"Discover an ultra light with real flavor. Merit Ultra Lights. 

 Where today's saokers are heading." 



"The world's first do-it-yourself print ad. Close your eyes and 

 iMgIno the most flavorful picture you can. Now, think "Merit." 

 CongratoUtlons! You've created the perfect Merit ad. Because 

 flavor Is «h«t Merit is all about. Merit Enriched Flavor delivers 

 real voklng satisfaction with even less tar than leading lights. So 

 thanks for your help. You created the perfect image for Merit. And 

 you saved us a bundle on expensive photography. Enriched Flavor, low 

 tar. A solution with Merit." 



"This cigarette is far more flavorful than this ad. Rather than 

 filling this page with tasty pictures, we present you with some 

 Interesting food for thought. Because of Enriched Flavor, Merit 

 gives you all the smooth, safisfying taste you want In a cigarette, 

 yet has even less tar than other leading lights. Now Isn't that an 

 appetizing idea? Enriched Flavor, low tar. A solution with Merit." 



