288 



- 44 



"Strlkt It enriched! For smokers. Merit is a gold mine. Rich, 

 sfflootli, seflsfyinq flavor, yet even less tar than other leading light 

 cigarettes. The secret Is Enriched Flavor. Only Merit has 1t. Dig 

 up a pack today. And stake your claln to a mother lode of flacor. 

 Enriched Flavor, low tar. A solution with Merit." 



Newport ; 



"Newport Lights. Alive with pleasure! Newport pleasure comes to low 

 tar menthols." — 



rarriament: 



"rc'liament Lights. The Perfect Pecess. Recess: A break fro« 

 iictlvlty for rest or relaxation. Recess: A unique filter for extra 

 smooth taste and low tar enjoyment." 



Virginia Slims : 



"Ya gotta move with the style. New Virginia Slims Ultra Lights. 

 Only 6 mg tar. The lightest style of Slims." 



"New Virginia Slims Ultra Lights. Only 6 mg. tar. The lightest 

 style of Slims." 



Capri : 



"Today, you'll discover the slimmest cigarette known to woman. And 

 tomorrow you'll wonder how you ever smoked anything else. New Capri 

 lOO's. Trim t Light Menthol." 



Benson I Hedges : 



"For pmoplt who like to smoke... New Lights. The new case for the 

 best-ttsting Lights. Benson & Hedges because quality matters." 



"Benson I Hedges Deluxe Ultra Lights. Only 5 mg. yet rich enough to 

 be called deluxe." 



b. Current Advertising Practices 



The editor of the New York State Journal of Medicine has provided the 

 following coomientary on the current advertising practices of the tobacco 

 Industry: 



