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safe.... The realities of the smoking process make the production of 

 a 'less hazardous' cigarette highly improbable. The combustion of 

 any types of compounds that have been used in cigarettes will 

 produce the following: carbon monoxide, which Is detrimental to the 

 cardiovascular system; tars, which are saturated with carcinogenic 

 compounds; nitrogen oxides, which form acids capable of dissolving 

 lung tissue and causing bronchitis and emphysema; and hundreds of 

 other compounds such as cyanide and acrolein which are potentially 

 dangerous to the health of both smokers and the people around them. 

 .. The less hazardous cigarette is a hypothetical construct 

 developed from earlier unsubstantiated research and wishful 

 thinking, (enyhasis added) Based on the optimistic preliminary 

 reports, cigarette companies began to echo these claims and have 

 cor*in'..ed to use this Information tj advertise the safety of 

 cigarettes based on the curtailment of tar and nicotine. The 

 evidence oresented In this articU showr that Inaccurate Information 

 Is bein g used to advertise dgar^jLtc . (emphasis added) TRe 

 foTTovn>.g measures are recoosnended to redress this situation; 



" All funding for the development of a 'less hazardous' 

 cigarette should be discontinued. 

 Funding for smoking machine research should also be 

 discontinued since their data Have been shown to be highly 

 Inaccurate. 



Funding should be available from all levels of government to 

 support and publicize 'stop smoking' clinics with verifiable 



success rates for those who wish to quit smoking. 



Funding should be made available for advertising to counter 

 the advertising efforts of the cigarette Industry especially 

 In regard to low tar-low nicotine claims. 



The business conmunlty should expand efforts to encourage the 

 workforce to stop smoking by providing funding to develop 

 Its own programs to assist In smoking cessation. 



... It is Imperative that physicians realize that there will never 

 be a 'less hazardous' cigarette (emphasis added). Instead of 

 recomwnding that the smoker change to low tar- low nicotine 

 cigarettes, physicians should advise all patients to stop smoking. 

 For those unable to stop on their own, physicians should undertake 

 to dtvvlop skills In better educating patients on how to stop 

 smoking and analyze the methods and verifiable success rates of the 

 various clinics before referring patients to them. The evidence 

 should now be.clear: the 'less hazardous' cigarette is a deadly 

 delusion.* 3' 



Family Physician ; 



"Whether the advertiser's substance or style Is reviewed, the 

 Inescapable conclusion emerges that cigarette advertising is 

 misleading." 3* 



