296 



52 - 



notes th»t the success of Barclay cigarettes "Is due in a large part 

 to being advertised as '99 percent tar free"> R. J. Reynolds, 

 British American Tobacco (SAT's) big American competitor, became 

 irate about the Barclay rating and complained, with PhlUp Morris, 

 another competitor, formally to the FTC. "The FTC's machine drew in 

 less than one minigram of tar when it smoked Barclay, that put the 

 cigarette comfortably at the bottom of the American tar table. Not 

 surprisingly the FTC's one milligram rating is touted widely in 

 Barclay's advertising." The Barclay filter, patented under the name 

 'Actron', has small rings of perforations around the filter that 

 allow air to be drawn in and dilute the smoke. It also has four 

 fragile grooves which "run. Just under the paper wrapper, from 

 between the tobacco and the perforations to the end of the filter 

 that goes 1n the mouth. So w^en l..^ :":, s i».«.»ii-:!.». jm.'.wS BarcUy, 

 It draws In some smoke and 'luite a Int. o* "reih cl- \.h. ough ti., 

 grooves. During the minute bet.v»;:r. -?.ch autc-M./.'-w, standardised 

 puff, the tobacco burns slowly \.:i'^ The re<'.'H 's thfi much pri:»ed 

 on milligram tar rating." R.J. Reynolds chi<rgr'! that "smokers crush 

 the fragile rrooves with their fincp-* a-d '<*r- They then suck in 

 a lot less fresh air and a lot more tars ano ii.cotine than does the 

 FTC's smoking machine, or than Barclay's advertising claims." ''* 



Tobacco Industry ; 



Ernie Pepples, a Brown and Williamson vice president and general counsel, 

 said, on a Chicago television program in 1982: 



'They really ought to tell people that these numbers are developed 

 by a robot, and nobody smokes like a robot. ... People take 

 different length puffs, hold the filter either further in or out of 

 their mouth and smoke more or less frantically.'... '^^ 



In Movember 1977, BAT's director of research , Dr. Jim Green, said. 



'In soat respects It Is unfortunate that cigarettes have been tested 

 for so long by simulated smoking ... it is doubly unfortunate that 

 machine smoking under fairly arbitrary conditions, probably 

 different from those of any known human smoker, should be so often 

 and so wrongly regarded as equivalent to human smoking.... a change 

 by only one puff would readily reverse the positions of adjacent 

 cigarettes (In the tar tables) and for those at the too and bottom 

 bands would shift cigarettes into different bands.' '" 



FTC Consultants: 



