343 



100 



•If tl» cl«1»»nts 1«&«11nq w«s such that It created In 



the Mind of the public the idet that these cigarettes 

 could be used for the mitigation or prevention of the 

 various naaed diseases, clalnwnt cannot now be heard to 

 clala that It Is only selling cigarettes and not 

 drugs... The ultimate Impression upon the mind of the 

 reader arises froa the sua total of not only what Is 

 said, but also all that Is reasonably Implied. If 

 claimant wishes to reap the reward of such claims let It 

 bear the responsibility as Congress has seen fit to 

 Impose on it.* 



Ri-spectfully Subaltted, 



Scott 0. Ball In 



Vicm Prvsldmnt for Public Affairs 



Aaerlcan Heart Association 



12S0 Connoctlcut Avm.. NM 



Suit* 360 



Washington, DC 200M 



(202) 822-9380 



Pran Ou MilU 



Olrectoe* of fiovarraent Halations 

 Aatrlcan Lung Association 

 1029 Varaont Ava.. Iti 



SulU 710 



Washington, DC 2000S 

 (202) 393-1260 



Alan Beds 

 Via 



for Public Affairs 

 Society 

 224 East Ci»1to1 Stra at. SE 

 Washington, K 20003 

 (202) 516-4011 



MatthcM Myers 



Staff Olractor 



Coalition on Snklng OR Health 



1607 Nav Haapshira Ave., W 



4th Floor 



Washington. OC 20009 



(202) 234-937S 



