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March 25, 1994 Page 17 



Group Limited, 1982) 

 The inhalation of mainstream cigarette smoke, with its 

 resultant obligatory absorption of nicotine, is an integral, 

 foreseen, and intended part of cigarette smoking. 



Some Intended Pharmacologic Effects 



During the segment about cigarettes on the February 28, 1994 

 broadcast of Day One on ABC, J. Donald deBethizy, Director of 

 Research and Development for R. J. Reynolds, declared that people 

 smoke because they are "looking for a pleasing sensory experience 

 with mild pharmacology." What is "mild pharmacology'?" 



Advertising for Camel brand cigarettes in the 193 0s 

 emphasized the ability of smoking to give the customer a lift and 

 to calm the customer down (Tye, 1986) . Similarly, Lucky Strike 

 advertising once included the claim. 



Smoke a Lucky to feel your level best! 



Luckies' fine tobacco picks you up when you're low... calms 

 you down when you're tense. (Walsh, 1952) 



In a court filing, attorneys for Lorillard have noted the 



benefits of smoking as follows: 



Lorillard contends that smokers do derive benefits from 

 smoking cigarettes. These benefits presumably vary from 

 individual to individual, are personal, and cannot be put in 

 a universal or comprehensive- list . Some of the benefits 

 that are commonly reported by various smokers are : 

 enjoyment; pleasure from taste; smell; relaxation; relief of 

 anxiety and stress; reduction of boredom; increased 

 alertness; improvement in concentration; and enhancement of 

 social interactions. (Reply to interrogatories. Covert v 

 Lorillard ) 



Similarly, attorneys for R. J. Reynolds have described the 



