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cigarette smoking , (emphasis added) (Clearman et al, 

 1988) 



From a company press release: 



The cigarette is based on new technology that heats 

 rather than burns tobacco to provide smokers with 

 tobacco taste and satisfaction , (emphasis added) (R.J. 

 Reynolds, 1987) 



From the monograph. Chemical and Biological Studies... : 



R.J. Reynolds' Product Development Objectives for 

 developing the NEW CIGARETTE were as follows: 



To provide the tobacco taste and smoking pleasure 

 of other cigarettes, as demanded by smokers... . 

 (emphasis added) (R.J. Reynolds, 1988a, page 35) 



The NEW CIGARETTE is based on a concept that allows a 

 smoker to receive the tobacco taste, sensations and 

 enjoyment of cigarettes without burning tobacco, 

 (emphasis added) (R.J. Reynolds, 1988a, page 43) 



From a magazine ad in a test market area: 



Smoke that satisfies , yet dissipates almost the moment 

 you exhale, (emphasis added)" (R.J. Reynolds, 1988b) 



In none of these five descriptions does "taste" or 

 "sensation" stand alone as a sufficient description of the 

 benefit R. J. Reynolds promises consumers from smoking Premier. 

 Additional promises are made for "benefits of cigarette smoking, " 

 "tobacco satisfaction," "smoking pleasure," and "tobacco 

 enjoyment . " 



Additional illumination of the meaning of the term 

 "satisfaction" can be found in two patents, copies of which have 

 been submitted to the Subcommittee. 



" One must have first inhaled the smoke in order to be 

 able to exhale it. 



