476 



Table 4 

 Examples of Usages of the Term "Satisfaction" 

 Distinct from References to "Satisfying Taste" 



Company (year) 



Brand 



Text 



Brown & Williamson Kool 

 (1977) 



Never before has there been a 

 low "tar" menthol like this 

 one. So refreshing. So 

 satisfying. Yet so low in 

 "tar" . 



Lorillard (1977) 



Kent 



Kent Golden Lights. As low as 

 you can go and still get good 

 taste and smoking 

 satisfaction. 



RJ Reynolds 

 (1976) 



RJ Reynolds 

 (1978) 



RJ Reynolds 

 (1980) 



Now 



Salem 



Camel 



Now also gives you real 

 smoking satisfaction. 



More and more smokers prefer 

 the mellow flavor, cooling 

 menthol and total 

 satisfaction. 



Discover satisfaction. Camel 

 Lights . 



Sources: Time . 8/8/77; Time , 11/7/77; Time , 9/27/76; 

 Time . 7/10/78; Time , 2/11/80. 



