503 



-5- 



"As far as strategy for entering a new market is concerned - for each market there 

 is a set of criteria, which have been established and must be met SKOAL 

 Bandits is the introduaory product; iind then we look towards esublisliiug a 

 normal graduation process. The bottom line is that Bandits is a vehicle that is 

 going to expand the use of smokeless tobacco." 



(Up to Snuff-Aununn 1984.pg 2 UST. Greenwich, CT) 



Independcnl analysis of nicotine levels of these brands show graduated levels of nicotine. 

 Table I - Nicotine Dose per Unit of Selected Moist and SnuCT Brands 



(1) Dose = Bandiu Sachet .516 grain tobi«.co 



SKOAL /C«peiihagen(pinch) 1 .2 gramx tubtuxo 



Source: American Health Foundation; Valhalla, NY, 1994 



