509 





L AJtOTLl 



UNITED STATES TOBACCO COMPANY !- ^— ..- 



INTRA-COMPANY CORRESPONDENCE |i^^.. J ^-^V-'^ 



TO. Mr. L. A. Ba^Ue, Pres(C>ent 



FooH; W. W. Watson, President - United Scandia Interrvarlonal 



June 2. 1972 



LOTUS 



The moist &rvjff user and manufacturer has, for a long period of 

 tiiT«, desired and searched for a method of placing moist crxrff 

 into a sir^le unit op portion for convenience of use. 



Market research and our consynner suggestion file shows sUfcrtg 

 Support for such a pad^agi'^g concept. 



To satisfy this cv>sjrr^r want there are several forms molst could 

 take, such as - capsule, taclet, candy coated chiclet, or tea bag 

 concept (Lotus). AU of ti^se concepts should be explored. Hov^«ver. 

 as of today, nnuch worK has gone into the Lotus project. 



1 . A prototype machine is available with initial success. 



2. Market tests (Sweden) ©f the packaging idea sho-* 



strong acceptance from the consum»er. 



3. Lotus satisfies all but one -of the product needs 



(product taste) and tJ^ere is a strong belVef that 

 with hard work on the part of ST A and UST a .. 

 satisfactory product will be produced. 



Trerefore. for tt^ immediate future, we must concentrate all efforts 

 on Lotus. 



There are and will be many problems to be solved before Lotus can 

 b« marketed. How important is it that U£T and STA be first in 

 th« m»-ket with an acceptable product? If not first, should we not 

 at least E>« second. My persoral voU is to be ftrst with the best 

 damn product possiole and SOpn. 



■ -CONFIDENTIAL" -»^*^- ' 



-^'^.'^^rrri^ P.— ^^^"^ ^3, B00000i471 



