514 



APPENDIX C 



THE LOTUS PROJECT 



AIM: 



To make it easier for a new irser to use 

 tobacco tn the mouth. 



TARGGTT GROUP: 



PRODUCT: 



New users, mainly cigarette smokers, age 

 group 15 - 35. 



A. Strength 



1. Nicotine satisfaction. 



MUd like Happy Days 

 Instant but not shocking. 



2. Feeling in the mouth. 



As little harshness as possible 

 on the gum and in the throat. 



B. Taste 



A riavored taste like mint, cherry 



Or rum; not too strong to give 



harshness but strong enough to cover 



any salty bitterness or other unpleasantness 



for a new user \n having tobacco in 



the mouth. 



PACK: 



A. Size of Pinch 



Small enough for a nevj user to manage. 

 The present Lotus size is perKaps okay. 

 This point has to be closely worked out, 

 takes into consideration the desired ef- 

 fects mentioned under "Strength." 



B. Paper 



..^, documents ^^ lef « ^^ „, 

 live ofdtt »nj "*J,„ i,s;usscd or 



disclosed eicepl m »- 



The paper is only there to keep the tobacco 

 in place and to make chewing look cleaner. 

 The paper should be felt as littla as possi- 

 ble and should allow flavor and taste to do 

 its job as if no paper vvas there. 



U.S.I. 7-18-72 



UST E000004028 



