549 



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processing — cigarettes with varying levels of tar and 

 nicotine reflecting varying customer preferences — have 

 been closely monitored and reported by the FTC, and the 

 manufacturers themselves in every advertisement, for 2 5 

 years. 



Contrary to the claim that we are committed to 

 maintaining, or even increasing, nicotine delivery in 

 our products, the fact is that tar and nicotine levels 

 have decreased dramatically over the past 40 years. 

 Today, the market is populated with a number of "ultra 

 low" brands which deliver less than 5% of the tar and 

 nicotine of popular brands 20 years ago. 



Philip Morris and other manufacturers have 

 reduced delivery in a number of ways. The most 

 important is the use of increasingly efficient filters 

 which substantially reduce many smoke components, 

 including both tar and nicotine . Filtration reduces 

 nicotine delivery 35% to 45% in today's brands, as 

 compared to a "standard" cigarette made simply of 

 tobacco and paper. 



Through a process called ventilation, nicotine 

 levels are reduced by 10% to 50%. Through the use of 

 expanded tobacco — a process developed by Philip 



