557 



- 11 - 



same cigarettes smoked by the consumer after all 

 cigarette manufacturing processes have been completed. 



As a result of this testing, the nicotine 

 delivery of all commercial cigarettes is measured and 

 disclosed to the tenth of a milligram, both in public 

 releases by the FTC and, perhaps more importantly, in 

 every cigarette advertisement . 



Commissioner Kessler suggested that the FTC 

 figures were misleading because smokers might 

 "compensate" for lower tar and lower nicotine brands by 

 smoking those cigarettes differently. In fact, the data 

 indicates that, despite the dramatic reductions in tar 

 and nicotine levels over the past decades, the number of 

 cigarettes smoked by an individual has remained 

 constant, and even declined slightly. More importantly, 

 the data shows no difference in the number of cigarettes 

 smoked by those who favor higher and lower yield brands. 



Mr. Chairman, we at Philip Morris appreciate 

 having the opportunity to respond to some of the claims 

 made against us. We will be pleased to answer any 

 questions you may have about these matters and to 

 provide a more detailed written submission should that 

 be appropriate. 



