572 



statistical studies would be a significant reduction in cancer 

 risk."' 



The tobacco industry has accomplished this objective -- and has gone much further. The 



vast majority of today's cigarettes are 85-100 mm long, have filters and yield an average of 



11.5 mg of "tar" and 0.8 mg of nicotine. Some cigarettes now available yield less than 1.0 



mg of "tar" as measured by the FTC method. 



These "tar" and nicotine reductions have largely been achieved through innovations 

 in cigarette design -- innovations pioneered by Reynolds Tobacco and other members of the 

 tobacco industry. Since the complexity of smoke provides a cigarette with its taste and other 

 sensory properties, many of these reductions in "tar" and nicotine have come at the expense 

 of flavor. Some smokers are unwilling to sacrifice flavor for reduced "tar." This has 

 prompted a continuing effort to develop new cigarette designs. 



It is ironic that in the face of the overwhelming recommendations of just such an 

 approach, certain public and private critics of cigarettes have decided once again to attack 

 the industry -- and to seek to stop, if not to reverse, the extensive design innovations that 

 other pubUc and private critics have encouraged over the years. 

 Tar" /Nicotine Ratios 



Reynolds Tobacco does not manipulate the nicotine in its products to create, 

 maintain, or satisfy "addiction". Qaims to that effect are false. As "tar" yields have been 

 reduced over the years, nicotine yields have also been reduced, roughly in proportion to the 

 "tar." The fact that "tar" to nicotine ratios are not exactly the same for all cigarettes is not 



' Mattox, L. and Monahan, S., "Wanted - And Available - Filter-Tips That Really 

 Filter", Readers Dig est, pp. 43-49, 44 (August 1957) (quoting Dr. E.L. Wynder). 



-11- 



