575 



"tar" and nicotine are so highly correlated. If we could develop such a cigarette acceptable 

 to the consumer, it would apparently be welcomed and encouraged by European 

 governments and public health officials, rather than being characterized as some sinister plot 

 by tobacco companies, as Dr. Kessler appears to characterize it." In fact, none of the nine 

 Reynolds Tobacco patents cited by Dr. Kessler has been used commercially . 

 Published FTC 'Tar" and Nicotine Yields 



The amount of nicotine present in a cigarette is in large part a result of the choice 

 of tobaccos used in the cigarette blend, which are chosen because of their taste and other 

 properties.''' It is not present as a result of a decision to "manipulate" nicotine levels to 

 some carefully controlled "addictive level." The concept of an "addictive level", raised but 

 not defined by Dr. Kessler, is not a concept known to or understood by Reynolds Tobacco. 

 Neither that concept nor any similar concept is used by Reynolds Tobacco in the design of 

 its cigarettes. We do not know what the concept means, and we are unaware of any data 



" In 1988, Reynolds Tobacco introduced Premier, a cigarette that heated rather than 

 burned tobacco. That cigarette addressed many of the scientific criticisms that had 

 been made against cigarettes for many years. It virtually eliminated "tar"; it vastly 

 reduced environmental tobacco smoke; and it reduced cigarette ignition propensity. 

 Despite these attributes, certain U.S. government officials, public health officials and, 

 of course, anti-smoking activists launched a vigorous attack on the cigarette - in 

 terms that sound strikingly similar to the anti-smoking rhetoric surrounding this 

 current debate. European health officials, on the other hand, and some United 

 States scientists recognized the attributes of Premier and, indeed, encouraged the 

 development of similar cigarette technologies. See , e.g.. "Smoking Pleasure Without 

 the Danger of Fire and Risks To Health." Die Neu Aerztliche (December 19, 1988); 

 Hoffmaim, D., £l al., "Cancer of the Upper Aerodigestive Tract: Environmental 

 Factors and Prevention." Journal of Smoking-Related Diseases 3(2): 109-129 (1992). 



" A variety of agricultural factors and practices influence these properties, including, 

 for example, tobacco type, stalk position of the leaf, curing practices, and crop year. 



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