697 



think that in a lot of ways, this product and a lot of other products 

 that Congress, Health and Human Services 



Mr. Kreidler. Would you want them to take up cigarette smok- 

 ing? 



Mr. Campbell. I want them to be completely informed about all 

 the kinds of pursuits that are associated with current 



Mr. Kreidler. As a parent, if you had the choice. 



Mr. Campbell. In the end, I'm going to have to accept that they 

 will be taking risks and I won't second guess them. 



Mr. Kreidler. I've scuba dived. I was a smoke jumper for the 

 Forest Service. I did some things that were risky behavior. If you 

 had a choice, as a parent, would you have your daughters start cig- 

 arette smoking? 



Mr. Campbell. I can't make the choice for my daughter and 

 that's all I can tell you. 



Mr. Kreidler. If you, as a parent, could make a recommendation 

 to your daughters. 



Mr. Campbell. My daughter is getting recommendations all the 

 time about a lot of things. But in the end, they'll be as informed 

 as they can be and make their own decision. 



Mr, Kreidler. So you wouldn't give them a recommendation on 

 cigarette smoking. 



Mr. Campbell. It wouldn't matter if I gave them a recommenda- 

 tion with the amount of information that they'll have about this 

 and a lot of other things. I think the important thing is that our 

 children and everyone gets as much information as possible. 



Mr. Kreidler. I think we know the answer. In all honesty, you 

 would tell your daughters don't do it because you know enough 

 about it and it is very risky behavior and it's something that you 

 wouldn't want to see them do. 



I, too, apprise my kids of that same concern and I can always 

 point to my father and I said do you remember how grand-dad 

 died, that's why you don't want to smoke. 



Let's turn to another issue that has to do with some of the myths 

 that surround nicotine. This is the claim that nicotine levels in 

 cigarettes have gone down dramatically. The industry position is 

 simple. It says that nicotine yields calculated by the FTC test has 

 dropped over 60 percent in the last 10 years, demonstrating a mas- 

 sive reduction in nicotine. 



There's just two problems with that claim. First, it's not true 

 that the FTC nicotine yields have been dropping for the last 10 

 years. In fact, for the last 10 years, they've been increasing. Second 

 and even more important, the FTC's nicotine yields are an unreli- 

 able measure of how much nicotine is consumed in smoke in a par- 

 ticular cigarette. 



The FDA, the Surgeon General, independent experts, and even 

 the industry's own consultant have concluded that there is vir- 

 tually no relationship between the measured FTC yield and the 

 amount of nicotine actually inhaled by smokers. 



My question is this. Dr. Spears, for Lorillard, 3 weeks ago, you 

 presented a chart to the subcommittee that. Dr. Spears, you 

 claimed showed that nicotine levels have consistently fallen for the 

 past 10 years. A copy of your chart, marked to emphasize the most 

 recent decade, is Exhibit No. 16. 



