741 



Mr. Synar. Mr. Campbell — I'm sorry, Mr. Johnston. I have lim- 

 ited time. I'd like to go to Mr. Campbell. The American Medical As- 

 sociation has found that the initiation rates increased rapidly in 

 girls under 17 as a result of the Virginia Slims ads. In 1973, the 

 initiation rate for girls under 17 increased 110 percent over 1967's 

 rates. 



I have behind me a poster. In that poster, it says, right here, 

 "Hey, if you think female bonding is all about hair spray and nail 

 glue, you're obviously stuck in the past." Can you tell me who this 

 ad was pointed to? 



Mr. Campbell. That's to attract women smokers over the age of 

 20, 25, something like that. Those women are all over 25 in that 

 ad. It's to attract some of my competitors' business. 



Mr. Synar. So you don't think any little girls looking at that 

 thinking that they can be successful and attractive, sexually attrac- 

 tive, would never think that that ad might be pointed towards 

 them. 



Mr. Campbell. We have no evidence of that, Congressman 

 Synar. 



Mr. Synar. All right. Mr. Taddeo, I haven't been talking to you 

 today, but I want to. You've testified that U.S. Tobacco does not 

 employ a graduation schedule to move oral tobacco users from a 

 lower to a higher nicotine level. 



Mr. Taddeo. Right. 



Mr. Synar. In the spring 1985 edition of Up to Snuff— -this is 

 what you send to college student sales representatives. Your Execu- 

 tive Vice President, Jack Africk, said "Skoal Bandits is an introduc- 

 tory product and then we look toward establishing a normal grad- 

 uation product," as you can see. We then have the ad in front of 

 us to your left with respect to Copenhagen, where it says "Sooner 

 or later, it's Copenhagen." 



What does that mean, "Sooner or later, it's Copenhagen?" 



Mr. Taddeo. That was a competitive ad; that out of all the to- 

 bacco products we compete against, that finally you'll try Copenha- 

 gen and hopefully prefer that. 



Mr. Synar. So it is your contention that you do not use the grad- 

 uation system that I just described. 



Mr. Taddeo. We absolutely have never used the graduation sys- 

 tem as you described and there's a couple reasons why it's impos- 

 sible to do. But one reason is that each of our cans contains loose 

 tobacco. There is not a uniform portion of tobacco in each can. 



A dip of tobacco would consist of different weights and different 

 measures for each person consuming it. 



Mr. Synar. All right. You have stated that U.S. Tobacco does not 

 conduct its own research, but you have admitted that you funded 

 a Penn State study on the effect of different levels of nicotine. For 

 the record, what other studies have you funded? 



Mr. Taddeo. There is a list of studies that we fund through the 

 Smokeless Tobacco Research Council. I don't know the number of 

 them. 

 Mr. Synar. Will you provide that for the record? 

 Mr. Taddeo. Yes, we will. 

 Mr. Synar. And make them, also, public? 

 Mr. Taddeo. Yes, we will. 



