755 



fore, even if the company was right, they should cave in. And let 

 me tell you it would be wrong and irresponsible for me if the facts 

 don't support pulling that campaign, you know, I believe, and I 

 know that this would not be the end of it. They would next go after 

 the cowboy or the Newport advertiser or something else because 

 the goal of the anti-smoking industry is to ban advertising so that 

 we 



Mr. Wyden. Sir, I'm not for banning cigarettes. I just want to 

 make sure that youngsters don't get started, because the evidence 

 shows that 75 percent of the smokers are hooked before they're 18. 

 You've got an advertising publication that makes its revenue on ad- 

 vertising and even they are saying that you all are zeroing in on 

 it. 



I guess your answer is, and let's keep it for the record and it's 

 a clever one, that somehow this is going to lead to some wild reign 

 of terror. But the fact of the matter is even publications that are 

 dedicated to advertising revenue say that they are concerned that 

 your practice is to go after kids. 



The fact of the matter is we see it every day. You promote your 

 products involving music and sports and parties. It's cool. There's 

 an in-your-face kind of element. I just think now it's reached the 

 point where even advertisers are having these concerns of con- 

 science that I and other parents have. I hope that you all will get 

 the message. 



Mr. Chairman, let me, if I might — and I realize that this is un- 

 usual and out of order, but we have a young man with us today, 

 Robert — I believe you pronounce his name Frenchis. He is a young 

 man who testified at our hearing on second-hand smoke, about how 

 he and other children don't want to be caught up in all this dis- 

 ease. 



I think it would be very appropriate and very helpful if we could 

 call this young man forward. I would realize it would have to be 

 with the consent of all our members and we don't seem to have any 

 on the other side, but I'd sure like to have these executives hear 

 from this young man. 



Maybe we could wait and obtain 



Mr. Waxman. You have a few minutes left of your time. 



Mr. Wyden. That will be fine. 



Mr. Waxman. What will be fine? 



Mr. Wyden. Excuse me. I would like to have him come now. I 

 do want to make it clear that I recognize this is unusual. 



Mr. Waxman. You want him to make a very brief statement. 



Mr. Wyden. I would like that, yes. 



Mr. Waxman. And take part of your time. 



Mr. Wyden. Yes, please. 



Mr. Waxman. Why don't we have him do that? Robert, why don't 

 you come over? Why don't you speak right into that mike, if you'll 

 turn it around, Mr. Sandefur. We're going to hear from Robert. 



TESTIMONY OF ROBERT FRENCHIS 



Mr. Frenchis. Hello. My name is Robert James Frenchis and I 

 am 7 years old. I go to AMT Elementary School in Lake Ridge, Va., 

 and I am in the first grade. I like to ice skate, play soccer and 



