760 



Essentially, we're just responding to our consumers' expressed 

 wants in the way of new products and that allows me the oppor- 

 tunity to try to get some of my colleagues' business. 



Mr. Bryant. Let me ask you about that. We have a chart that — 

 it is Exhibit 13A, if we have it here, I would like you to see it, 

 which shows the concentration of nicotine in three brands of your 

 company's Merit cigarettes. The chart indicates that as the tar lev- 

 els go down in your cigarettes, the nicotine concentration goes up. 

 In fact, the highest tar brand of Merits, the regular Merit filters, 

 actually has the lowest concentration of nicotine in the cigarettes. 



[The exhibit follows:] 



