768 



EXHIBIT 20 



t 



AMERICAN 



LUNG 



ASSCXZIATION. 



FOR IMMEDIATB RELfiASS 

 Augusul993 



Cuuuwu loho KccMo 

 C212) Ji5-r746 



DONT BEUEVE TME LABEL: STUDY SHOWS NO BENEFIT 

 IN SMOtONa LOW<TAR AND NICOTINE dGARETTEB 



NEW YORK, NY — Tbe \kiui>1 uI uyniciies tuioken choow has little or 

 nothing to do with their true «cpotur« to Ctr and oicotlM. 



In a new study publiibcd by the Ainctiean Lunf Auociatioa, reievchcn 

 took salivt and bieath stmplet from }IX) smokers and measured them for 

 carbon moaoxkU (CO) and counine, a byproduct at Dicnrine They Eound that. 

 on average, subjecu who smoked low-/ieli] bimal* bad CO and cotfailne levcb 

 that wete bxrDly dMnguJshable bom ibose of unokers using high-yield brands. 



Tile fludiu^ laJse tcriouj questions about the relevariM of tar and 

 oiootitte dau published by tbe Federal Trade ComnuMion (FTC). Tbcse diu 

 arc often cited in tobacco odvertiumenia implying that there are health benefit* 

 associated with low-tar and •nicobDe c)gare(te<t. A recent Calli^ survey, 

 conducted for tht American Tung Aundation, the American Hesfft AssodatlDn, 

 and the Amcricau Caiicer Society, showed that most Americaiu intttpret these 

 ads to mean that low-yield brandt arc safer, leu addictive, and taeaJtltiet. 



