808 



M«'/ i, 197; 



/ 



TOj Rorae* R/ XDrfte<3*y 



suiJECTt Th« Aop«r ?copostl 



It it ny itrof.g b«li«< th»6 wa now hav« «n opportuftitv 

 to UXt th4i initiative iA th« cigartttt ccf\txov«riy, and 

 •ttrt tfi tMjrn it 4rognd, 



ror n««rl/ cw«nty yeart, thi4 industry h*« amployad 

 ,» •in^i* stratt^y to d«f«nd iti«if oa fehr«« oAjgc fronci — 

 Utigation, p<9Uti««. and t^ublic opinign. 



Whiltt th4 stxatAfY va« bcilUantly concaivtd and 

 AXceutid dv«t th« y«4r« helping us w<n I'r.ryyftif.s batt'.*-*, 

 it if only <4ir to icy ch«t it ia net • nor was it iAt«Aa«d 

 to b« • • vahicU ret victory. Oa th« cdntxttfy. it h«a 

 always b««n a holding atzatagy, eenalating eC 



•>• creating deubt about th« h*ait?t eharga 

 without actually denying it 



— advocating the public' i right to smok*, 

 without actually urging th*m to t«k» up 

 th« prtotic* 



-* aMOUzaging obj«etiv« «elentifio rasatrch 

 M th« only way to raaolvo tha quaation of 

 hoAlth hMaxd 



Oq th^ Ij^tioatioft jfront for which th« atratagy wt« da»ign«d 

 it has boon «uce9ffCul. tvhila wa h4va not lott a lia}»iUty cast, 

 thia la rtOt l^aeiui* juriaa havo rajactad tha anti-tmoking 

 arguiMAta. 



O n tV.w opUti,eil front , tha atrif.agy ^its holptd m*ka 

 poaalbla an «rda*ly tatraat. But \% i» fair to aay that it 



KA/KTIFF'S . 

 EXHIMT IT0020JD9 



