809 



?I9« 3. 



4«t«ri«t«t9d And w;;i ccAZif^ut to w«rs»-. rhi» trosion v^.i 

 h4v« «n ddvtrs« tfitct oa th« ot;h«r frsr.tf, >i4«iuse h«rs i« wh«r$ 

 ch« 6«U6ff, attLCudts «Ad ac^ioni of r^d^As, juri^a, •lsc;*d 

 of{ici*is a Ad goverAffl«nt employcas ar« femcO. 



A« »n industry, th«rtfor«, w« tr* ConiAitted td *n i.J,l- 

 d«fiAdd ffliddl* ground which i« irticuUtttd by variationi oa 

 th« ^h«m« th«c, "tht «*•• i« not proved,* xt th« ««e«ht 

 history of U.S. iftvelv«fli«nt In Vl«tft4» d«mon«txat«d, Ic ia 

 impotiiblo to hold thi public on a mlddU sours« {or *Ay Itn^th 

 of tiRM. Th«r« s««m« CO b« Ad <^ay ^•^ a*sa public opinion 

 can •Ntg« In • eoAtroy^rfy 4nd «h«ot« an anfwtr thtt 90«« 

 boyond th« r»ftfa o< •i'th«f/or. 



m th« cigarette controversy, the public — •apaclally 

 thoee who art presant and potential luppcrters (•.«. tebacco 

 dtat* con^T-ifSmin *f.d hea'r/ i =«>'••?« ^ — ~-is* p«»«eiv», g,-d«»r- 

 stand, and beliave in avidene* to suatain th«ir opirU.oni that 

 $mc)tin9 may not be the eauaal faotor. 



h» thinqa atand, ve auppiy then Wth too iittlt in th« 



way of ready-mede cradibl* alternatives. 



'pa ALT£^!ATIVtS 



TWO aueh credible alternatives a«lat« 



I) rs | const).tv»<^^° "«i MvpothMia 

 i,i. p«opi« who «ac<* ««nd to 

 diiftr iapoctantly froa People 

 who do not, in th«ir haredity, 

 ifl conetltutionel m*l«*up. in 

 peeterns «< lii«. *«^^ »•" ^'^^^ 

 presaura und«r which thay live. 



I.e. ai icienca Advance*, mora 

 and mora factor* come under 

 eufplcion «» contributing to eha 

 illnanea for which imokinq le 

 blamed - *ic p<»Uuti*«' vlruaea. 



