812 



Mr. Synar. Mr. Campbell, earlier in questioning about the Joe 

 Camel ads, I asked you whether or not you all had done any mar- 

 ket research with respect to the impacts of the Joe Camel ad by 

 your competitor. Your response at the time is "not specifically." 

 What did you mean by that? 



Mr. Campbell. I don't know whether we've done any research of 

 Joe Camel. If we have, I guess it would be available to you. 



Mr. Synar. And you would tell us and provide that to the com- 

 mittee. 



Mr. Campbell. Yes. 



Mr. Synar. All right. And the same for all you gentlemen, even 

 if it's not specifically involved with Joe Camel. 



Mr. Campbell. I'm sorry. I'm committing to a competitive act 

 which I really can't do. I'm sorry. 



Mr. Synar. Excuse me? 



Mr. Campbell. Well, as Mr. Johnston was saying before, I can't 

 share competitive information without appropriate 



Mr. Synar. I'm not asking for competitive information. I'm ask- 

 ing you for studies that you have done on the effectiveness of the 

 Joe Camel advertising campaign. 



Mr. Campbell. I'll check into it. I don't know whether we have. 



Mr. Synar. Will you or will you not provide that information for 

 the committee? 



Mr. Campbell. These general requests are getting very broad. 

 Can we not discuss 



Mr. Synar. No. That's not broad at all, Mr. Campbell. I am ask- 

 ing you that with respect to the issue of Joe Camel, if your com- 

 pany has done some research with respect to the effect of that ad- 

 vertising campaign, will you provide that information to the com- 

 mittee? 



Mr. Campbell. We are extremely concerned about competitive 

 activity in view of the fact that we 



Mr. Synar. Yes or no, Mr. Campbell? 



Mr. Campbell. I will do my best, yes. 



Mr. Synar. Mr. Chairman, that concludes this. May I take this 

 opportunity as we come to a close of this hearing to say that I 

 think I've learned a lot here today. I've learned, in particular, that 

 when you're paid the exorbitant amounts of money that the seven 

 of you are, you can create new reality, new reality of whether or 

 not nicotine really is addictive, reality of whether or not $4 billion 

 is targeted towards children, and the new reality of whether or not 

 you have any corporate responsibility to consumers. 



I thank God that the rest of the corporate community in this 

 country doesn't accept that same corporate responsibility. Thank 

 you, Mr. Chairman. 



Mr. Waxman. Thank you, Mr. Synar. I have some questions. This 

 will be my last round of questions and I think Mr. Wyden may re- 

 turn with a few questions. I want to get some things on the record. 

 But before I just ask some very specific questions for which you 

 will be able to give, I think, specific answers, I do want to raise 

 with you, Mr. Campbell, an issue in the State of California. 



A letter has gone out to people all over the State asking that 

 they sign a petition to restrict smoking in public places. The initia- 

 tive that they're trying to get on the ballot is described as some- 



