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The Honorable Henry Waxman . 3 . May 3, 1994 



At page 169 of the transcript, in response to a request by Representative Synar, I indicated 

 that we would make available documents with respect to our Joe Camel Advertising 

 campaign. Over the course of the past 5 years, Reynolds has produced nearly 60,000 pages 

 of documents and numerous other items to Congressional Committees and to the Federal 

 Trade Commission. In May 1989, you and Congressman Synar launched an investigation, on 

 behalf of your Subcommittee, of the "role of cigarette advertising and promotional activities 

 in the incidence of tobacco usage among young people. " At your request, we provided 

 documents which "discuss the advertising and marketing strategies and goals for the" 

 campaign. In March 1990, then Congressman Thomas A. Luken's Subcommittee on 

 Transportation and Hazardous Materials of the House Committee on Energy and Commerce, 

 requested, and, in response, we produced, information and documents relating tc whether or 

 not the campaign "had the purpose and effect of getting children to smoke." In August 1990, 

 the Federal Trade Commission began its investigation and we understand that during the week 

 prior to the April 14 Hearing of your Subcommittee, one of your senior aides, Ripley Forbes, 

 reviewed a number of the documents produced by our company to the FTC. I believe the 

 Subcommittee staff has continuing access to our submissions to the FTC. 



Since so many copies of those documents with respect to our advertising campaign have been 

 produced so many times to so many agencies and subcommittees, I would respectfully suggest 

 that before yet another set is produced you or the Subcommittee staff might advise us whether 

 the productions to date are sufficient. 



At pages 180 and 181 of the transcript, Represenutive Synar read a letter from a Laura 

 Sandefur indicating that cigarettes were being given away in a QuikTrip store in Oklahoma. I 

 indicated that it would be contrary to my company's policy to be involved in a situation where 

 cigarettes could be available to children and 1 committed to the Subcommittee that I would 

 investigate and submit for the record my findings and what actions we took if our company 

 was involved in any way. Attached for the record are copies of a letter I sent to the chairman 

 and president of the QuikTrip Corporation the day following your Subcommittee's Hearing, 

 together with a copy of a letter I received from him in response. 1 ask that both be submitted 

 for the record. 



In his response, Mr. Cadieux pointed out that distribution of the sample cigarettes was limited 

 to adults and was closely monitored by store employees. The program was discontinued when 

 some of their customers complained. As you can see from the respopise, neither Reynolds nor 

 any of the other tobacco manufacturers who testified before your Subcommittee were involved 

 in the QuikTrip program. Despite this, the tenor of the questions addressed during the course 

 of the Subcommittee hearing implied that we were. This is precisely the point I was making 

 to the Subcommittee when I testified that we do not advertise or market our products to 

 children and we do not want children to smoke because when they do we are blamed and 

 efforts are made to restrict our ability to advertise and market our products to our true market 

 -- adult smokers of competitive brands. 



At page 251 of the transcript, I indicated that we had information that could be of value to 

 your Subcommittee in understanding the predictive value of the FTC nicotine numbers. 

 Attached are copies of an article published by Reynolds' scientists in a peer-reviewed journal 



