358 



Cullman of Benson & Hedges; Parker McComas, president of Philip 

 Morris; Whitney Peterson, president of U.S. Tobacco. 



According to the memorandum, the meeting is the first time 

 these CEO's ever met out of a social context. They are taking this 

 extraordinary step because they agree that the health criticisms 

 are extremely serious and worthy of drastic action. 



At the meeting they agreed that what is needed is not more 

 science or research but a public relations campaign to counter the 

 mounting evidence of the adverse health effects of smoking. In 

 their own words they decide they should sponsor and I quote, "A 

 public relations campaign which is entirely pro-cigarettes." 



The plan of action is fleshed out in another Hill and Knowlton 

 memorandum written just 9 days later. This is Exhibit 3, entitled 

 "Preliminary Recommendations for Cigarette Manufacturers." 



In this memorandum, Hill and Knowlton recommends that your 

 organization be created for explicitly public relations nonscientific 

 purposes. Are you familiar with this exhibit? 



Mr. Glenn. No, sir. 



Mr. Waxman. The memorandum states and I quote, "The under- 

 lying purpose of any activity at this stage should be reassurance 

 of the public... It is important that the public recognize the exist- 

 ence of weighty scientific views which hold that there is no proof 

 that cigarette smoking is a cause of lung cancer." 



The memorandum goes on to recommend that to achieve this 

 public relations purpose, the industry should create the Council for 

 Tobacco Research — then called Tobacco Industry Research Commit- 

 tee; and the memorandum further recommends that the very first 

 action of the new organization should be the assurance of a frank 

 statement, like that we talked about earlier. 



As you can see, your organization was not thought up by sci- 

 entific researchers who perceived a need to know more about 

 health effects of tobacco, it was dreamt up by the public relations 

 experts who perceived the need to calm public fears. 



It is not fair for me to ask you if you are familiar with all the 

 documents in this subcommittee report. You have not had a chance 

 to study them all thoroughly. Instead, I want to describe for you 

 some of the early activities of the Council for Tobacco Research. I 

 will describe these activities and ask you a simple question, are 

 these activities scientific in nature — as you say is the devotion and 

 goal of the Council — or are these public relations activities? 



Let me begin with a simple matter of staffing. 



According to these documents, the Council for Tobacco Research 

 hired 23 public relations experts from Hill and Knowlton in 1954, 

 its first year of operation, and 35 public relations experts from Hill 

 and Knowlton in 1955, which would be its second year of operation. 



Can you explain why a small organization that is supposed to be 

 purely scientific needs to employ the services of 2 to 3 dozen public 

 relations experts? 



Mr. Glenn. Mr. Waxman, on the basis of my knowledge I would 

 have to reject that. The Council for Tobacco Research has been the 

 research arm not the public relations arm for the tobacco industry. 



Mr. Waxman. Well, we have Exhibit 10 which shows the budget 

 of the organization at that time. It indicates the charges paid to 



