424 



"Especial ly-vritt«n articles ar« bsln? dsvsloped that can 

 b« used or adopted for use in various aedia receptive to 

 or seeking aaterial relating to the subject. ... To 

 achieve this objective aore quickly and effectively, the 

 free lance services of qualified science vriters are being 

 used." (p. 23) 



Another iaportant function of the Tobacco Industry 

 Research Council was to infiltrate anti-saoking organizations 

 to obtain "advance inforaation." According to the report: 



"Personal contacts are advantageous not only in 

 disseminating and gathering information but for enlisttn<y 

 support and advice on problems. ... Personal liaison has 

 IP^gn ggta)?Ugh9d in such cancer, research, and medical 

 organizations and associations as the American Medical 

 Association, American College of Chest Physicians, 

 American Cancer Society, Sloan-Kettering Foundation, New 

 York University School of Industrial Medicine, National 

 Cancer Institute, International Cancer Congress' Cancer 

 Prevention Committee, as well as with individual doctors 

 and scientists. These continue to make possible obtaining 

 advance information or papers concerning research being 

 done in this and related fields." (pp. 17-18) 



Moreover, "individual coverage of medical and scientific 

 meetings such as the AMA meeting in San Francisco have resulted 

 in first-hand knowledge of the theories, methods, and 

 personalities of those involved in the research on tobacco and 

 smoking" (p. 19) . 



October 7. l»54 . Hill and Knowlton writes a "confidential 

 memorandum" describing "Tobacco Industry Research Conoittee 

 Inforaation Activities" in August and September 1954. The 

 aeaorandua is attached as exhibit 9. 



The memoranduB describes "recent major public relations 

 projects" froa August through September 1954. According to the 

 aeaorandua, the Scientific Director and Chairaan of the 

 Tobacco Industry Research Coaaittee aet with the following 

 publishers to "explain the industry's long-range intention to 

 sup(>ort a research prograa devoted prlaarlly to the public 

 Interest": Arthur Hays Sulzberger, the president and publisher 

 of the New York Times ; Helen Rogers Reid, chairaan of the board 

 of the New York Herald Tribune ; Jack Howard, president of 

 ScrlDDS- Howard Newspapers ; William Randolph Hearst, Jr., 

 president and publisher of the Hearst Consolidated 

 Publications; and Roy E. Larsen, president of Luce Publications 

 (p. 1). 



The memorandum describes how the Tobacco Industry Research 

 Council influenced the content of the Edward R. Murrow 

 Television Show: 



