425 



"A conf«r«nc« was h^ld with Edward R. Hurrov, Pr*d 

 Pri«ndly, hi« producer, ... at th« Tobacco Induatry 

 Research Comalttee offices in tha Qipire State Building. 

 . . . Tha Murrov staff eaphasized tha intention to present a 

 coldly objective progra* with every effort made to toll 

 the atory a> it stands today, with special effort toward 

 balanced perapective and concrete steps to show that tha 

 facts still a re not established and aust be sought bv 

 scientific m eans such as the research activities tha 

 Tobacco Industry Research C onaittea will support. Mr. 

 Murrow was assured of continued cooperation fro« the 

 Tobacco Industry Research Comaittee to the extent possible 

 under the scope of the TIRC prograa." (p. 2) 



The nenorandua describes how an article being prepared by 

 Leonard Engle for Harper's aagazine "use[s) TIRC as a source of 

 information" and "should lend weight to the industry's 

 contention that there is no proof of the charges and that there 

 are many other factors that enter strongly into the increasing 

 incidence of lung cancer" (pp. 2-3) . It also reports that in 

 the Washington Post "a feature story by Nate Haseltine us[e8) 

 long excerpts from paper by Dr. Hueper, which was supplied his 

 in personal contact through Hill and Knowlton, Inc., Washington 

 office" (p. 3) . 



Finally, the aemorandua describes the tactic of hiring 

 free-lance authors to write ostensibly independent articles 

 favorable to the industry, reporting that "C.B. Colby, free 

 lance popularizer of science, was retained for research and 

 possible writing of article concerning all the hazards of 

 modern life which people are cautioned against and leading to 

 the conclusion that in spite of all the death scares, "You 

 Still Live Longer" (p. 4) . 



Moveaber 2€. 1954 . John W. Hill, the founder of Hill and 

 Knowlton, writes a aeaorandua to Hartnett, the chairaan of the 

 Tobacco Industry Research Comaittee, on "Proposed Budget for 

 1955." The aeaorandua is attached as exhibit 10. 



According to the meaorandua, "the budget for staff 

 operations provides for the use of all or part of the tia« of 

 35 different staff aeabers of Hill and Knowlton, Inc." (p. 1). 

 This coapares with 23 Hill and Knowlton staff who wers hired la 

 1954. 



The aemorandua also explains that the budget includes 

 $70,000 to print 200,000 copies of a boo)clet describing the 

 Tobacco Industry Research Council for distribution to "all 

 doctors" and $2 50,000 for "one nationwide advert iseaent 

 reporting to the public at the end of TIRC's first year." 



All told, in 1954 the Tobacco Industry Research Comaittee 

 spent $477,955 on payments to Hill and Knowlton and on 

 advertising -- slightly over 50% of the organization's entire 



