Do th*f tcccpt th« princlplt that public health 

 If paraaount to all als*, and vould the/ issu* 

 a public ttattMat spelling this ovt? 



Evaryoo* prasant vholtSaartadljr a^raad to thia principla and 

 readily coniented to widespread di»f eainatioo of i sound itateaent of 

 principlet. 



Ciatribution of aueh a atateaeat it wu a(rotd vould probably 

 be the first »tep in the public relation* projri* that Hill and Knowltoo 

 vould recooaend. 



Do the caop»ai«s consider that their own adver- 

 tisini ano ca«j>«titive practice* have been a 

 principal factor in creatine a health problea? 



The coopanies voluntarily admitted this to be the case even before 

 the <iue$tion *»3 asked. They have Inforwally talked over the proble* and 

 will try to do sonethlnj about it. They do, however, point out that this 

 is the 0D« iaportant public relitions activity that sight very clearly 

 fall within the purview of the anti-trust act, Accordinfly, it is doubt- 

 ful that wt will be able to eake any foraal recoaaendatioo with rejard to 

 advertising or sellit^ practices and claias. 



Vill the coDpanie* a(r«« to spoBSor new rascarefa 



which will provide definite answers to the char|etr 



A clear-cut answer to this question wu deferred for th« tlas 

 beinc The ccvpanias ail say that they are caj-rylnf on such aor* research 

 in their owa laboratories and are sponsorinx aore research at hospitals and 

 universities thaa is geaerally recofoised. They bolieve that whoa «• ar* 

 acquainted with all of the sdcntifle and factual material is th« hands 

 of the coapanies, v« will afree that the aajor problea if to ditscalnato 

 information on hand rather thaa to conduct new restarch. 



However, John Hill did aot a^rsa to this and caphatieally warned 

 th« coapanies that they should probably expect to sponsor additional rt« 

 search. 



Do the conpanles witv this problea as beinf 

 extreaely serious aiid worthy of drastic actloef 



The answer is obvio\a tine* the conpanies have net together for 

 the first ti«e since 1939, since they have proaptly proceeded to retain 

 Hill and Knowlton, and are already conslderinf such expensive techniquos 

 as the use of institutional advertising. They recognite the possibility 

 that it ai|ht be desirable to use institutional advertising to proaot* 

 the basic statement. 



